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marketing consultant & speaker | andrew wood andrew wood author. speaker. marketing legend andrew wood menu skip to content like me on facebook connect with me on linkedin follow me on instagram check out my youtube channel author books consulting speaking blog marketing hotel marketing media contact menu search business entrepreneurship golf hotel marketing leadership marketing personal development sales posted on thursday, august 9, 2018 never fall in love with your product "experience is what you get when you are looking for something else." - mark twain 2 comments share tweet share print email m ark twain lost his entire fortune on a series of entrepreneurial ideas, most notably a typesetting machine that never actually worked. twain, like many of us, fell in love with the idea and simply didn’t know when to say stop. i have a friend in the exotic car business whom i visit quite often. every time i’m down at his house, he has a ferrari, aston martin, bentley, or some other beautiful car in the driveway. he lets me drive whatever he has, which for a car nut like me is heaven. invariably i say, “why don’t you keep this one?” continue reading » | | category: marketing posted on wednesday, august 8, 2018 why he with the biggest database always wins! 2 comments share tweet share print email t his is a fact most business owners are not really very happy about since the total sum of their data collection efforts over the last 20 years amounts to 750 names and addresses and the 113 emails they collected this year but haven’t yet gotten into the computer! this may not be you but — trust me on this — i talk to hundreds of business owners a month and this example is better than average! the size and quality of your database is your foundation for the long-term success of any marketing campaign yet the simplicity of this fact is lost on many. when i ask seminar audiences full of business owners and marketing executives what’s the first thing they would do to market a new business, buying a database of people who have an interest in that product is rarely, if ever, mentioned. when it is, it comes way down the list of suggestions after running ads, going to trade shows, and even renting billboards. a tale of two corvette stores imagine two businesses in los angeles that sell parts and accessories for corvette sports cars. one has a database of 600 corvette owners while the other has a database of 6,000. who do you think is in the position of strength? one can market to a large enough database to maintain a healthy business while the other must run his business while constantly searching for more prospects. it does not matter what business you are in. you need a large enough database of people who have put their hands up as qualified prospects so you can sort through them to find an adequate number of actual customers. most businesses do a terrible job of building their databases. golf courses that have seen 50,000 people a year play their course for two decades have email lists that total 750 names (honestly, that’s the average!). car dealerships selling hundreds of cars a month can’t find 1,000 good addresses to mail to. local electrical, air conditioning, water purification, and lawn services do hundreds of transactions but never collect data on their customers. they are forced instead to run endless coupon ads looking for new customers when everyone they ever needed was already in their grasp! if you are selling coffins, build a list of very old people. if you are selling video games, build a list of teenagers and young adults. if you are selling homes in florida, build a list of affluent people who are about to retire. if you sell cigars, build a list of people who smoke them. if you sell stuff for weddings, build a list of people about to get married. nothing is more important than building your database! he with the biggest database of prospects wins! not occasionally, not some of the time, but all of the time, every time! for more great sales, marketing and business growth advice read or listen to comments (2) | | category: marketing posted on tuesday, august 7, 2018 build bridges! instead of loving your enemies, treat your friends a little better. - ed howe 0 comments share tweet share print email s omeone once said, “it takes less effort to keep an old customer satisfied than to get a new customer interested.” the final element of a great sales system is the follow-up. no matter what you are selling, your job doesn’t end the instant the client completes the purchase. you want your relationship with the customer to continue and grow stronger, so he will buy from you again and recommend you to friends. reinforce the buying decision after you have made a sale, reinforce the buying decision immediately. compliment the buyer’s choice by saying, very sincerely, something like, “based on what you have told me, i’m sure your new exercise machine is exactly what you need to get in great shape. i know you are going to be very happy with it.” in other words, reassure your customer that the decision to buy your product, rather than one offered by anyone else, is an excellent one. be sure to thank them for their business; they had a choice and they chose you. continue reading » | | category: sales posted on monday, august 6, 2018 why marketing fails! 2 comments share tweet share print email i n the two minutes or so you will spend reading this page, i am going to save you hundreds of thousands of dollars and years of trial and error by detailing exactly why most businesses fail to reach their marketing goals. this is not subjective; this is not my opinion; it is based on over 20 years of research into the science of marketing and the analysis of several hundred clients. continue reading » | | category: marketing posted on thursday, august 2, 2018 eight universal qualities to look for in a great employee 2 comments share tweet share print email “i f each of us hires people who are smaller than we are, we shall become a company of dwarfs. but if each of us hires people who are bigger than we are, we shall become a company of giants.” – david ogilvy obviously, the right qualities for different jobs vary tremendously, but here are eight qualities that should be regarded as universal: continue reading » | | category: entrepreneurship posted on wednesday, august 1, 2018 in search of prime they say rome wasn’t built in a day, but i wasn’t on that particular job. - brian clough 2 comments share tweet share print email i n every business, there is an optimum place to make money. go beyond that place, and there is a big gap between where you are now and your next growth in net profits. it’s often best to stay where you are successful rather than expanding, diversifying, buying competitors, etc. you will most likely ignore this advice, as the majority of entrepreneurs confuse growth with profits, but let’s give it a shot anyway. continue reading » | | category: entrepreneurship post navigation ⬅ older posts about me andrew wood’s passion in life is helping businesses maximize their sales, marketing and growth potential! author of over 20 sales and marketing books including; cunningly clever marketing, cunningly clever selling, cunningly clever entrepreneur and the golf marketing bible. he is considered the world’s leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books. a pioneer in internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. regarded as one of the top marketing minds in the world his ability to generate leads and increase income are the keys to his client’s successes! subscribe to my email list name email * connect on facebook about me a pioneer in internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. regarded as one of the top marketing minds in

URL analysis for andrewwoodinc.com

http://andrewwoodinc.com/in-search-of-prime/#print
http://andrewwoodinc.com/mybooks/
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http://andrewwoodinc.com/speaking/
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http://andrewwoodinc.com/never-fall-in-love-with-your-product/
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http://andrewwoodinc.com/feed/
http://andrewwoodinc.com/#menu
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http://andrewwoodinc.com/in-search-of-prime/
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http://andrewwoodinc.com/biggest-database-always-wins/#print
http://andrewwoodinc.com/category/leadership/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: ANDREWWOODINC.COM
Registry Domain ID: 1795163271_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2018-03-20T15:19:39Z
Creation Date: 2013-04-20T01:13:32Z
Registry Expiry Date: 2019-04-20T01:13:32Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: 11.SUCURIDNS.COM
Name Server: 17.SUCURIDNS.COM
Name Server: 18.SUCURIDNS.COM
Name Server: 19.SUCURIDNS.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-08-17T21:51:29Z <<<

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NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR GoDaddy.com, LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =andrewwoodinc.com

  PORT 43

  TYPE domain

DOMAIN

  NAME andrewwoodinc.com

  CHANGED 2018-03-20

  CREATED 2013-04-20

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  11.SUCURIDNS.COM 192.161.0.11

  17.SUCURIDNS.COM 192.161.0.17

  18.SUCURIDNS.COM 192.161.0.18

  19.SUCURIDNS.COM 193.19.225.19

  REGISTERED yes

Mistakes

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